Bejeweled vs. Diamenty: Not so much with the “vs.”

I love it when people realize that business isn’t a zero-sum game.

Bejeweled 2. (PopMatters)

Continuing with the theme of pleasurable addictiveness that I brought up last week, my review of Bejeweled 2 is now up at PopMatters.

And because I’m too lazy to go look in a thesaurus at the moment: is there a word for “addictive” that doesn’t carry so many negative connotations? I don’t really think that seeking little morsels of happy fun from a video game (or a TV show, or a book, or whatever) is necessarily a bad thing, but words like “addictive” or “compulsive” really make it seem like I’m describing pathology rather than pleasure. I wonder if I could get away with using the word “crackalicious” in a review.