marisa
So, yeah, nothing like a little blatant racism and homophobia in the morning. Here's a taste of what Details is getting right now:
"Alright YWers, I'm in. I'm not going to sign the petition because I think the wording is a little strong, but I will do something that I think will have more impact. This is a scaled-down version of what I am writing my account execs at Fairchild:
Dear William Wackerman and (My Account Executives),
I am the Director of Marketing for (two clothing lines and a record company) that makes frequent media buys in Details, Jane, and WWD. My company also participates in two annual events held by WWD each year.
As of right now, I am informing you that I, as an Asian-American woman, was highly offended by your April 2004 article of "Gay or Asian?" and I have elected to pull my media buys from your publishing house.
(Reasons why I think "Gay or Asian" is racist - already stated on this thread).
Currently, _____ LLC. & ______ LLC. purchased 12 months of full-page specs in Details and 2 special spreads in WWD.
As you know, the total loss for Details magazine at $36,000/month, the rate given by my account executive (name removed), equals out to $432,000. Add in the 2 spreads for WWD for $90,000, your total loss is $522,000. I have also stopped talks with (my account executive) of Jane to purchase media spreads for 2005 worth another $512,000. I have opted to move my business to Time Warner and Conde Nast, two magazines who uphold the standards of decency and tolerance.
I appreciate the business we've done together and (account executive) and (account excutive 2) have been wonderful. Unfortunately, it is your racist editorials I cannot abide. I hope this is a wake-up call to the twenty-first century and the nation's on-going efforts to promote a better place, something to which Details Magazine does not contribute.
Although I was disturbed by your previous articles of "Gay or Jesus?," "Gay or British?," and "Gay or Latino?" one never fully recognizes prejudices until it slaps them in the face. I can only regret that it has taken me this long to see the light. You are offending not only Asians but homosexuals with this pithy piece on discrimination disguised as "fashion."
As a representative of a minority-owned company, I cannot contribute to the perpetuating racist stereo-types in the name of crass "humour."
Sincerely,
Iris (last name)
(Company)
Something everyone can do is cancel their subscriptions to all magazines under the Fairchild umbrella. I feel really bad about this since I have relationships with several people who work there but I can't in good conscience promote prejudice."
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Sorry it's so long... This is the link to the forum it came from:
http://forums.yellowworld.org/showthread.php?t=14838&page=10&pp=15