• Popcap: the 10 secrets of casual game design | Technology | guardian.co.uk
    “One of the metaphors that I use a lot is, imagine game design as a face to face conversation – if we’re talking and money comes up in our conversation, I can either be a friendly presence, asking for money in exchange for great value, or I can be smiling at you and conning you out of the cash.”
  • Shed Design create gender-neutral toy department at Harrods
    ‘The London department store commissioned the multi-million pound Toy Kingdom to be grouped by theme rather than gender, with new zones including an enchanted forest, a miniature toy world, a circus big top and a sweet shop.’