• 'artists used to rely on middlemen to collect their money on their behalf, thereby rendering themselves innocent of cash-handling in the public eye. artists will now be coming straight to you (yes YOU, you who want their music, their films, their books) for their paychecks. please welcome them. please help them. please do not make them feel badly about asking you directly for money. dead serious: this is the way shit is going to work from now on and it will work best if we all embrace it and don’t fight it.'